Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges
This paper aimed to discuss the opportunity and challenges that are faced by women entrepreneurs in the current digital transformation development. A summary of scholarly works alongside the discussion of some important findings based on the centred issue was presented in the current paper. The anal...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97070/1/ABSTRACT.pdf |
| _version_ | 1825937807183446016 |
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| author | Hazudin, Siti Fahazarina Sabri, Mohamad Fazli Awang Kader, Mohd Aidil Riduan Ishak, Maisarah |
| author_facet | Hazudin, Siti Fahazarina Sabri, Mohamad Fazli Awang Kader, Mohd Aidil Riduan Ishak, Maisarah |
| author_sort | Hazudin, Siti Fahazarina |
| collection | UPM |
| description | This paper aimed to discuss the opportunity and challenges that are faced by women entrepreneurs in the current digital transformation development. A summary of scholarly works alongside the discussion of some important findings based on the centred issue was presented in the current paper. The analysis was focused on explaining the role of the most important digital business solution, namely social media. The major challenges of pursuing digital alternative were also discussed, varying from a traditional gender issue to emerging digital pressures. This paper provides the relevant academic explanation of the underlying requirements for creating successful women entrepreneurs in digital business, while the highlighted pitfalls can help them avoid incidentally occurrence of business failures. |
| first_indexed | 2024-03-06T11:05:08Z |
| format | Article |
| id | upm.eprints-97070 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:05:08Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-970702022-10-17T01:53:23Z http://psasir.upm.edu.my/id/eprint/97070/ Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges Hazudin, Siti Fahazarina Sabri, Mohamad Fazli Awang Kader, Mohd Aidil Riduan Ishak, Maisarah This paper aimed to discuss the opportunity and challenges that are faced by women entrepreneurs in the current digital transformation development. A summary of scholarly works alongside the discussion of some important findings based on the centred issue was presented in the current paper. The analysis was focused on explaining the role of the most important digital business solution, namely social media. The major challenges of pursuing digital alternative were also discussed, varying from a traditional gender issue to emerging digital pressures. This paper provides the relevant academic explanation of the underlying requirements for creating successful women entrepreneurs in digital business, while the highlighted pitfalls can help them avoid incidentally occurrence of business failures. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97070/1/ABSTRACT.pdf Hazudin, Siti Fahazarina and Sabri, Mohamad Fazli and Awang Kader, Mohd Aidil Riduan and Ishak, Maisarah (2021) Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges. International Journal of Academic Research in Business and Social Sciences, 11 (19). 231 - 244. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/11731/Empowering-Women-owned-Businesses-in-the-Era-of-Digital-Transformation-A-Review-of-the-Opportunities-and-Challenges 10.6007/IJARBSS/v11-19/11731 |
| spellingShingle | Hazudin, Siti Fahazarina Sabri, Mohamad Fazli Awang Kader, Mohd Aidil Riduan Ishak, Maisarah Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges |
| title | Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges |
| title_full | Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges |
| title_fullStr | Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges |
| title_full_unstemmed | Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges |
| title_short | Empowering women-owned businesses in the era of digital transformation: a review of the opportunities and challenges |
| title_sort | empowering women owned businesses in the era of digital transformation a review of the opportunities and challenges |
| url | http://psasir.upm.edu.my/id/eprint/97070/1/ABSTRACT.pdf |
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