Examining the impact of visual presentations and online reviews on hotel booking intentions

Examining the impact of visual presentations and online reviews on hotel booking intentions

This study aims to examine the factors affecting the behavioural intentions toward online hotel booking. The study integrates visual presentations and online reviews with the technology acceptance model (TAM). Partial least squares structural equation modelling (PLS-SEM) was used to test the propose...

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Bibliographic Details
Main Authors: Amin, Dawood, Bali Mahomed, Anuar Shah, Ab Aziz, Yuhanis, Hashim, Haslinda
Format: Article
Language:English
Published: SAGE Publications 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97188/1/ABSTRACT.pdf

Internet

http://psasir.upm.edu.my/id/eprint/97188/1/ABSTRACT.pdf

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