Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of u...
| Main Authors: | , , , , |
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| Format: | Article |
| Sprog: | English |
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Human Resource Management Academic Research Society
2021
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| Online adgang: | http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf |
| _version_ | 1825937830200737792 |
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| author | Li, Mengyu Yasin, Megat Al-Imran Hashim, Norliana Ang, Lay Hoon Kang, Hongzhe |
| author_facet | Li, Mengyu Yasin, Megat Al-Imran Hashim, Norliana Ang, Lay Hoon Kang, Hongzhe |
| author_sort | Li, Mengyu |
| collection | UPM |
| description | This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of use and gratification, exploring the factors affecting continuous viewing intention which include cognitive needs, affective needs and tension free needs, and so on. Based on the different needs, they viewed Chinese documentary programs and when their satisfaction is very high, they are more inclined to continue viewing Chinese documentary programs. This study will do quantitative method to verify the UGT model to increase the reliability and validity of research results in the future. |
| first_indexed | 2024-03-06T11:05:28Z |
| format | Article |
| id | upm.eprints-97212 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:05:28Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-972122022-09-13T05:14:25Z http://psasir.upm.edu.my/id/eprint/97212/ Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates Li, Mengyu Yasin, Megat Al-Imran Hashim, Norliana Ang, Lay Hoon Kang, Hongzhe This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of use and gratification, exploring the factors affecting continuous viewing intention which include cognitive needs, affective needs and tension free needs, and so on. Based on the different needs, they viewed Chinese documentary programs and when their satisfaction is very high, they are more inclined to continue viewing Chinese documentary programs. This study will do quantitative method to verify the UGT model to increase the reliability and validity of research results in the future. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf Li, Mengyu and Yasin, Megat Al-Imran and Hashim, Norliana and Ang, Lay Hoon and Kang, Hongzhe (2021) Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates. International Journal of Academic Research in Business and Social Sciences, 11 (3). 465 - 471. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/8960/Exploring-Factors-Influencing-Continuous-Viewing-Intention-of-Chinese-Documentary-Programs-among-Undergraduates 10.6007/IJARBSS/v11-i3/8960 |
| spellingShingle | Li, Mengyu Yasin, Megat Al-Imran Hashim, Norliana Ang, Lay Hoon Kang, Hongzhe Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates |
| title | Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates |
| title_full | Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates |
| title_fullStr | Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates |
| title_full_unstemmed | Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates |
| title_short | Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates |
| title_sort | exploring factors influencing continuous viewing intention of chinese documentary programs among undergraduates |
| url | http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf |
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