Factors influencing consumer purchasing behaviour towards online food delivery services

Factors influencing consumer purchasing behaviour towards online food delivery services

This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone...

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Bibliographic Details
Main Authors:	Md Jusoh, Zuroni, Rahiman, Nurnazrenatasah, Saworo, Siti Norizazi Wanani
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf

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