Factors influencing consumer purchasing behaviour towards online food delivery services
This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Malaysian Consumer and Family Economics Association
2021
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| Acceso en línea: | http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf |