Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this pap...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97421/1/ABSTRACT.pdf |
| _version_ | 1825937865031286784 |
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| author | Ismail, An Nur Nabila Abdul Aziz, Yuhanis Kamal Basha, Norazlyn Mahomed, Anuar Shah Bali |
| author_facet | Ismail, An Nur Nabila Abdul Aziz, Yuhanis Kamal Basha, Norazlyn Mahomed, Anuar Shah Bali |
| author_sort | Ismail, An Nur Nabila |
| collection | UPM |
| description | While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its popularity among the local and international tourist. Survey questionnaire is used as a tool for data collection. A total of 529 Langkawi holidaymakers participated in the study. T-test and ANOVA has been employed to analyse the data. The findings indicate that gender and age both influence Langkawi being chosen as a holiday destination. Male and female consumers place different emphasis on the selection of Langkawi as a destination of choice. These findings suggest that tourism advertisers and destination promoters need to be aware of different needs and wants of both males and females. However, tourists of different ages evaluate Langkawi similarly, which marketers can use a variety of promotion packages for all age group. The study's practical implications and limitations are discussed. |
| first_indexed | 2024-03-06T11:05:55Z |
| format | Article |
| id | upm.eprints-97421 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:05:55Z |
| publishDate | 2021 |
| publisher | Canadian Center of Science and Education |
| record_format | dspace |
| spelling | upm.eprints-974212022-09-05T08:24:24Z http://psasir.upm.edu.my/id/eprint/97421/ Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia Ismail, An Nur Nabila Abdul Aziz, Yuhanis Kamal Basha, Norazlyn Mahomed, Anuar Shah Bali While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its popularity among the local and international tourist. Survey questionnaire is used as a tool for data collection. A total of 529 Langkawi holidaymakers participated in the study. T-test and ANOVA has been employed to analyse the data. The findings indicate that gender and age both influence Langkawi being chosen as a holiday destination. Male and female consumers place different emphasis on the selection of Langkawi as a destination of choice. These findings suggest that tourism advertisers and destination promoters need to be aware of different needs and wants of both males and females. However, tourists of different ages evaluate Langkawi similarly, which marketers can use a variety of promotion packages for all age group. The study's practical implications and limitations are discussed. Canadian Center of Science and Education 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97421/1/ABSTRACT.pdf Ismail, An Nur Nabila and Abdul Aziz, Yuhanis and Kamal Basha, Norazlyn and Mahomed, Anuar Shah Bali (2021) Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia. Asian Social Science, 17 (10). pp. 1-9. ISSN 1911-2017; ESSN: 1911-2025 https://ccsenet.org/journal/index.php/ass/article/view/0/45984 10.5539/ass.v17n10p1 |
| spellingShingle | Ismail, An Nur Nabila Abdul Aziz, Yuhanis Kamal Basha, Norazlyn Mahomed, Anuar Shah Bali Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia |
| title | Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia |
| title_full | Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia |
| title_fullStr | Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia |
| title_full_unstemmed | Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia |
| title_short | Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia |
| title_sort | gender and age differences in choice of holiday destination case of langkawi malaysia |
| url | http://psasir.upm.edu.my/id/eprint/97421/1/ABSTRACT.pdf |
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