Hate speech and LGBT media framing effects among community
The development of communication technology facilitates the users to get fast and easy information. Furthermore, with this platform all users will create and upload news content, and interested readers can get it through social media. The attainability can be seen to have either negative or positive...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97502/1/ABSTRACT.pdf |
| _version_ | 1796983406116995072 |
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| author | Mohd Zawawi, Julia Wirza Hasan, Hamisah |
| author_facet | Mohd Zawawi, Julia Wirza Hasan, Hamisah |
| author_sort | Mohd Zawawi, Julia Wirza |
| collection | UPM |
| description | The development of communication technology facilitates the users to get fast and easy information. Furthermore, with this platform all users will create and upload news content, and interested readers can get it through social media. The attainability can be seen to have either negative or positive possibilities. This study conducted took the example of Lesbian, Gay, Bisexual and Transgender (LGBT) issue as the core on how negative media content display gives different effect whether to the change of attitude and behaviour of an individual. Using experimental study approach, this study will have some main objectives namely to see the hate speech display effect related to LGBT on individual. Second, compares positive or negative message or news display on change of attitude and behaviour of an individual. The analysis using descriptive analysis and Paired Sample T-Test and Analysis of Variants (ANOVA) will idenfity how far the hate speech message display effect on an individual. The findings show that positive frame gives effect compared to the negative frame on readers’ attitude and behaviour. Besides that, significant change towards the change of attitude compared to the change of behaviour. |
| first_indexed | 2024-03-06T11:06:05Z |
| format | Article |
| id | upm.eprints-97502 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:06:05Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-975022022-07-27T01:48:28Z http://psasir.upm.edu.my/id/eprint/97502/ Hate speech and LGBT media framing effects among community Mohd Zawawi, Julia Wirza Hasan, Hamisah The development of communication technology facilitates the users to get fast and easy information. Furthermore, with this platform all users will create and upload news content, and interested readers can get it through social media. The attainability can be seen to have either negative or positive possibilities. This study conducted took the example of Lesbian, Gay, Bisexual and Transgender (LGBT) issue as the core on how negative media content display gives different effect whether to the change of attitude and behaviour of an individual. Using experimental study approach, this study will have some main objectives namely to see the hate speech display effect related to LGBT on individual. Second, compares positive or negative message or news display on change of attitude and behaviour of an individual. The analysis using descriptive analysis and Paired Sample T-Test and Analysis of Variants (ANOVA) will idenfity how far the hate speech message display effect on an individual. The findings show that positive frame gives effect compared to the negative frame on readers’ attitude and behaviour. Besides that, significant change towards the change of attitude compared to the change of behaviour. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97502/1/ABSTRACT.pdf Mohd Zawawi, Julia Wirza and Hasan, Hamisah (2021) Hate speech and LGBT media framing effects among community. International Journal of Academic Research in Business and Social Sciences, 11 (19). 180 - 190. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/11726/Hate-Speech-and-LGBT-Media-Framing-Effects-among-Community 10.6007/IJARBSS/v11-i19/11726 |
| spellingShingle | Mohd Zawawi, Julia Wirza Hasan, Hamisah Hate speech and LGBT media framing effects among community |
| title | Hate speech and LGBT media framing effects among community |
| title_full | Hate speech and LGBT media framing effects among community |
| title_fullStr | Hate speech and LGBT media framing effects among community |
| title_full_unstemmed | Hate speech and LGBT media framing effects among community |
| title_short | Hate speech and LGBT media framing effects among community |
| title_sort | hate speech and lgbt media framing effects among community |
| url | http://psasir.upm.edu.my/id/eprint/97502/1/ABSTRACT.pdf |
| work_keys_str_mv | AT mohdzawawijuliawirza hatespeechandlgbtmediaframingeffectsamongcommunity AT hasanhamisah hatespeechandlgbtmediaframingeffectsamongcommunity |