Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context o...

Podrobná bibliografie
Hlavní autor:	Sondoh, Stephen Laison Jr
Médium:	Diplomová práce
Jazyk:	English
Vydáno:	2009
Témata:	HD28-70 Management. Industrial Management
On-line přístup:	http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf

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