Measuring The Competitiveness Of Malaysian Tourism Cities Through The Application Of Multi Dimensional Scaling Analysis.
Tourist destinations contain many desired or expected attributes by travelers. At the same time, the image of a destination has been identified as an influence factor of tourist's travel decision-making, cognition and behaviour at a destination.
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/17151/1/MEASURING_THE_COMPETITIVENESS_OF_MALAYSIAN.pdf |
| Summary: | Tourist destinations contain many desired or expected attributes by travelers. At the same time, the image of a destination has been identified as an influence factor of tourist's travel decision-making, cognition and behaviour
at a destination.
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