The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that cons...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf |
| _version_ | 1825831191418241024 |
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| author | Almohammad, Asaad |
| author_facet | Almohammad, Asaad |
| author_sort | Almohammad, Asaad |
| collection | USM |
| description | Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka.
Based on the assumption that consumers are demanding more out of organizations than
high quality products or services with a low price, business firms seek for other criteria
to enhance their consumers’ loyalty. |
| first_indexed | 2024-03-06T14:34:25Z |
| format | Thesis |
| id | usm.eprints-23730 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:34:25Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | usm.eprints-237302017-04-17T05:08:46Z http://eprints.usm.my/23730/ The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty Almohammad, Asaad HF5001-6182 Business Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that consumers are demanding more out of organizations than high quality products or services with a low price, business firms seek for other criteria to enhance their consumers’ loyalty. 2010 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf Almohammad, Asaad (2010) The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Almohammad, Asaad The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty |
| title | The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
|
| title_full | The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
|
| title_fullStr | The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
|
| title_full_unstemmed | The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
|
| title_short | The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
|
| title_sort | role of brand equity in the effects of corporate social responsibility on consumer loyalty |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf |
| work_keys_str_mv | AT almohammadasaad theroleofbrandequityintheeffectsofcorporatesocialresponsibilityonconsumerloyalty AT almohammadasaad roleofbrandequityintheeffectsofcorporatesocialresponsibilityonconsumerloyalty |