Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf |
| _version_ | 1797007589684281344 |
|---|---|
| author | Yu, Shew Ling |
| author_facet | Yu, Shew Ling |
| author_sort | Yu, Shew Ling |
| collection | USM |
| description | Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting.
The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry. |
| first_indexed | 2024-03-06T14:39:14Z |
| format | Thesis |
| id | usm.eprints-25372 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:39:14Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | usm.eprints-253722020-10-07T08:56:50Z http://eprints.usm.my/25372/ Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry Yu, Shew Ling HF5001-6182 Business Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry. 2008-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf Yu, Shew Ling (2008) Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Yu, Shew Ling Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry |
| title | Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_full | Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_fullStr | Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_full_unstemmed | Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_short | Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_sort | factors influence ongoing flow of customers to e commerce website and impact on firm performance web hosting industry |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf |
| work_keys_str_mv | AT yushewling factorsinfluenceongoingflowofcustomerstoecommercewebsiteandimpactonfirmperformancewebhostingindustry |