The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelate...
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| Format: | Thesis |
| Language: | English |
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2005
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| Online Access: | http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf |
| _version_ | 1825831566722465792 |
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| author | CHAN, SEOW HONG |
| author_facet | CHAN, SEOW HONG |
| author_sort | CHAN, SEOW HONG |
| collection | USM |
| description | Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation. |
| first_indexed | 2024-03-06T14:39:54Z |
| format | Thesis |
| id | usm.eprints-25610 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:39:54Z |
| publishDate | 2005 |
| record_format | dspace |
| spelling | usm.eprints-256102020-10-07T06:37:15Z http://eprints.usm.my/25610/ The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry CHAN, SEOW HONG HF5001-6182 Business Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf CHAN, SEOW HONG (2005) The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business CHAN, SEOW HONG The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title | The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title_full | The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title_fullStr | The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title_full_unstemmed | The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title_short | The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title_sort | impact of internal marketing on the implementation of strategic orientations and product innovation in manufacturing industry |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf |
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