The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...
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| Format: | Thesis |
| Language: | English |
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2005
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| Online Access: | http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf |
| _version_ | 1797007635212402688 |
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| author | CHEAH, PHAIK LEAN |
| author_facet | CHEAH, PHAIK LEAN |
| author_sort | CHEAH, PHAIK LEAN |
| collection | USM |
| description | The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. |
| first_indexed | 2024-03-06T14:39:54Z |
| format | Thesis |
| id | usm.eprints-25613 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:39:54Z |
| publishDate | 2005 |
| record_format | dspace |
| spelling | usm.eprints-256132020-10-07T06:35:16Z http://eprints.usm.my/25613/ The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation CHEAH, PHAIK LEAN HF5001-6182 Business The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf CHEAH, PHAIK LEAN (2005) The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business CHEAH, PHAIK LEAN The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_full | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_fullStr | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_full_unstemmed | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_short | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_sort | relationship between internal marketing job satisfaction organizational commitment and market orientation |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf |
| work_keys_str_mv | AT cheahphaiklean therelationshipbetweeninternalmarketingjobsatisfactionorganizationalcommitmentandmarketorientation AT cheahphaiklean relationshipbetweeninternalmarketingjobsatisfactionorganizationalcommitmentandmarketorientation |