Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2005
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf |
| _version_ | 1825831576757338112 |
|---|---|
| author | CHIN, SZU SZU |
| author_facet | CHIN, SZU SZU |
| author_sort | CHIN, SZU SZU |
| collection | USM |
| description | Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. |
| first_indexed | 2024-03-06T14:40:03Z |
| format | Thesis |
| id | usm.eprints-25662 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:40:03Z |
| publishDate | 2005 |
| record_format | dspace |
| spelling | usm.eprints-256622020-10-07T04:36:57Z http://eprints.usm.my/25662/ Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention CHIN, SZU SZU HF5001-6182 Business Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf CHIN, SZU SZU (2005) Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business CHIN, SZU SZU Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
| title | Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
| title_full | Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
| title_fullStr | Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
| title_full_unstemmed | Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
| title_short | Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
| title_sort | study of vacation motives among various groups of people and their travel intention |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf |
| work_keys_str_mv | AT chinszuszu studyofvacationmotivesamongvariousgroupsofpeopleandtheirtravelintention |