The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfacti...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf |
| _version_ | 1797007683342041088 |
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| author | MOHD NASIR, ASMA AZURA |
| author_facet | MOHD NASIR, ASMA AZURA |
| author_sort | MOHD NASIR, ASMA AZURA |
| collection | USM |
| description | In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”. |
| first_indexed | 2024-03-06T14:40:38Z |
| format | Thesis |
| id | usm.eprints-25859 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:40:38Z |
| publishDate | 2004 |
| record_format | dspace |
| spelling | usm.eprints-258592017-04-17T06:24:26Z http://eprints.usm.my/25859/ The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre MOHD NASIR, ASMA AZURA HF5001-6182 Business In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf MOHD NASIR, ASMA AZURA (2004) The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business MOHD NASIR, ASMA AZURA The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre |
| title | The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre |
| title_full | The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre |
| title_fullStr | The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre |
| title_full_unstemmed | The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre |
| title_short | The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre |
| title_sort | impact of service quality and corporate image on customer loyalty a study on perodua service centre |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf |
| work_keys_str_mv | AT mohdnasirasmaazura theimpactofservicequalityandcorporateimageoncustomerloyaltyastudyonperoduaservicecentre AT mohdnasirasmaazura impactofservicequalityandcorporateimageoncustomerloyaltyastudyonperoduaservicecentre |