Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://eprints.usm.my/25961/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf |
| _version_ | 1825831634667044864 |
|---|---|
| author | Sim, Hock Seng |
| author_facet | Sim, Hock Seng |
| author_sort | Sim, Hock Seng |
| collection | USM |
| description | Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM).
Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. |
| first_indexed | 2024-03-06T14:40:55Z |
| format | Thesis |
| id | usm.eprints-25961 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:40:55Z |
| publishDate | 2006 |
| record_format | dspace |
| spelling | usm.eprints-259612017-04-17T05:09:13Z http://eprints.usm.my/25961/ Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing Sim, Hock Seng HF5001-6182 Business Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. 2006-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25961/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf Sim, Hock Seng (2006) Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Sim, Hock Seng Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing |
| title | Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
|
| title_full | Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
|
| title_fullStr | Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
|
| title_full_unstemmed | Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
|
| title_short | Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
|
| title_sort | internal marketing and customer loyalty mediating effect of relationship marketing |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25961/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf |
| work_keys_str_mv | AT simhockseng internalmarketingandcustomerloyaltymediatingeffectofrelationshipmarketing |