Online Recommendation System - The Potential And Possibilities Of World -Of- Mouth On The Internet
In recent years, the unprecedented growth in web technology has enabled web users to attain a more active role in communicating via the Internet. Not only can web users obtain information through the Internet, they can now also post information online. As a result, consumers' electronic word-o...
| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2011
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| Subjects: | |
| Online Access: | http://eprints.usm.my/26390/1/Pages%20from%20Online_Recommendation_System_-_The_Potential_And_Possibilities_24.pdf |
| Summary: | In recent years, the unprecedented growth in web technology has enabled web users to attain a more active role in communicating via the Internet. Not only can web users obtain information through the Internet, they can now also post information online. As a result, consumers' electronic
word-of-mouth (eWOM) communication can be easily disseminated through Web 2.0 applications such as online discussion forums, electronic bulletin board systems, newsgroups, blogs, review sites, and social networking sites. |
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