Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library
This paper focuses on a case study to determine the impact of quiz competition as an effective promotion tool for marketing online databases in Universiti Sains Malaysia (USM) Library. The quiz competition was promoted using Plan, Do,Check and Action (PDCA) tool and described briefly. Then, the stu...
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| Format: | Book Section |
| Language: | English |
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Faculty of Information Management, Universiti Teknologi MARA
2014
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| Online Access: | http://eprints.usm.my/27597/1/akmal_wcomlis.pdf |
| _version_ | 1825831882670997504 |
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| author | Ahmat, Muhammad Akmal |
| author_facet | Ahmat, Muhammad Akmal |
| author_sort | Ahmat, Muhammad Akmal |
| collection | USM |
| description | This paper focuses on a case study to determine the impact of quiz competition as an effective promotion tool for
marketing online databases in Universiti Sains Malaysia (USM) Library. The quiz competition was promoted using Plan, Do,Check and Action (PDCA) tool and described briefly. Then, the study tried to make a comparison analysis based on the database statistics usage before and after the quiz competition was introduced. Two samples of databases showed an increase in statistics usage while one sample showed a decrease. The participants’ level of satisfaction for the questions in the competition and for the prizes offered was also studied using simple structured interview. This study is hoped to serve as an example of case study to show that promotion through quiz competition might help librarians to persuade the patrons to notice more about the importance of using online databases and indirectly create intangible mutual understanding among the librarians, patrons, and database vendors. |
| first_indexed | 2024-03-06T14:44:37Z |
| format | Book Section |
| id | usm.eprints-27597 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:44:37Z |
| publishDate | 2014 |
| publisher | Faculty of Information Management, Universiti Teknologi MARA |
| record_format | dspace |
| spelling | usm.eprints-275972017-12-06T04:59:10Z http://eprints.usm.my/27597/ Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library Ahmat, Muhammad Akmal Z719 Libraries (General) ZA Information resources This paper focuses on a case study to determine the impact of quiz competition as an effective promotion tool for marketing online databases in Universiti Sains Malaysia (USM) Library. The quiz competition was promoted using Plan, Do,Check and Action (PDCA) tool and described briefly. Then, the study tried to make a comparison analysis based on the database statistics usage before and after the quiz competition was introduced. Two samples of databases showed an increase in statistics usage while one sample showed a decrease. The participants’ level of satisfaction for the questions in the competition and for the prizes offered was also studied using simple structured interview. This study is hoped to serve as an example of case study to show that promotion through quiz competition might help librarians to persuade the patrons to notice more about the importance of using online databases and indirectly create intangible mutual understanding among the librarians, patrons, and database vendors. Faculty of Information Management, Universiti Teknologi MARA 2014-02 Book Section PeerReviewed application/pdf en http://eprints.usm.my/27597/1/akmal_wcomlis.pdf Ahmat, Muhammad Akmal (2014) Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library. In: WORLD CONGRESS OF MUSLIM LIBRARIANS AND INFORMATION SCIENTIST: Information governance: trends, challenges and future: proceedings of the 7th WCOMLIS 2014. Faculty of Information Management, Universiti Teknologi MARA, Shah Alam, Selangor, pp. 100-108. ISBN 978-983-42771-5-4 |
| spellingShingle | Z719 Libraries (General) ZA Information resources Ahmat, Muhammad Akmal Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library |
| title | Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library |
| title_full | Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library |
| title_fullStr | Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library |
| title_full_unstemmed | Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library |
| title_short | Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library |
| title_sort | is quiz competition an effective promotional tool for marketing online databases a case study in universiti sains malaysia library |
| topic | Z719 Libraries (General) ZA Information resources |
| url | http://eprints.usm.my/27597/1/akmal_wcomlis.pdf |
| work_keys_str_mv | AT ahmatmuhammadakmal isquizcompetitionaneffectivepromotionaltoolformarketingonlinedatabasesacasestudyinuniversitisainsmalaysialibrary |