Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library
This paper focuses on a case study to determine the impact of quiz competition as an effective promotion tool for marketing online databases in Universiti Sains Malaysia (USM) Library. The quiz competition was promoted using Plan, Do,Check and Action (PDCA) tool and described briefly. Then, the stu...
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| Format: | Book Section |
| Language: | English |
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Faculty of Information Management, Universiti Teknologi MARA
2014
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| Online Access: | http://eprints.usm.my/27597/1/akmal_wcomlis.pdf |