Wealth Creation through Service Innovation Design in Malaysia
Innovation serves as a competitive advantage that allows company to dominate a particular market segments. Innovation is the key in extending market share but also to increase commercial gains. The key to innovation are not only market and technology but service innovation design. The changes of in...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.usm.my/28204/1/Full_Paper_Dr_Khairul_zuhairi_Nazlina.pdf |
| _version_ | 1797008079396536320 |
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| author | Rahman, Khairul Aidil Azlin Abd Majid, Ahmad Zuhairi Abdul Shaari , Nazlina |
| author_facet | Rahman, Khairul Aidil Azlin Abd Majid, Ahmad Zuhairi Abdul Shaari , Nazlina |
| author_sort | Rahman, Khairul Aidil Azlin Abd |
| collection | USM |
| description | Innovation serves as a competitive advantage that allows
company to dominate a particular market segments. Innovation is the key in extending market share but also to increase commercial gains. The key to innovation are not only market and technology but service innovation design. The changes of innovation design from functional design are to fulfilling the physical needs and feeling design to fulfill the experience needs. However, service innovation design is to fulfilling the integrity needs that enable consumer to enjoy the services that are
important in their lives. The service industry is highly regional in nature; it should be framed in relation to regional revitalization as well. The service industry is important in that it creates employment for the region while at the same time increasing the region’s brand power. This paper will present a conceptual frame work of service innovation design in Malaysia. |
| first_indexed | 2024-03-06T14:46:21Z |
| format | Conference or Workshop Item |
| id | usm.eprints-28204 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:46:21Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | usm.eprints-282042020-02-21T01:47:08Z http://eprints.usm.my/28204/ Wealth Creation through Service Innovation Design in Malaysia Rahman, Khairul Aidil Azlin Abd Majid, Ahmad Zuhairi Abdul Shaari , Nazlina NX1-820 Arts in general Innovation serves as a competitive advantage that allows company to dominate a particular market segments. Innovation is the key in extending market share but also to increase commercial gains. The key to innovation are not only market and technology but service innovation design. The changes of innovation design from functional design are to fulfilling the physical needs and feeling design to fulfill the experience needs. However, service innovation design is to fulfilling the integrity needs that enable consumer to enjoy the services that are important in their lives. The service industry is highly regional in nature; it should be framed in relation to regional revitalization as well. The service industry is important in that it creates employment for the region while at the same time increasing the region’s brand power. This paper will present a conceptual frame work of service innovation design in Malaysia. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/28204/1/Full_Paper_Dr_Khairul_zuhairi_Nazlina.pdf Rahman, Khairul Aidil Azlin Abd and Majid, Ahmad Zuhairi Abdul and Shaari , Nazlina (2010) Wealth Creation through Service Innovation Design in Malaysia. In: International Joint Conference on Design Yonsei University (Wonju Campus), 22-23 Oktober 2010, Korea. (Submitted) |
| spellingShingle | NX1-820 Arts in general Rahman, Khairul Aidil Azlin Abd Majid, Ahmad Zuhairi Abdul Shaari , Nazlina Wealth Creation through Service Innovation Design in Malaysia |
| title | Wealth Creation through Service Innovation Design in Malaysia |
| title_full | Wealth Creation through Service Innovation Design in Malaysia |
| title_fullStr | Wealth Creation through Service Innovation Design in Malaysia |
| title_full_unstemmed | Wealth Creation through Service Innovation Design in Malaysia |
| title_short | Wealth Creation through Service Innovation Design in Malaysia |
| title_sort | wealth creation through service innovation design in malaysia |
| topic | NX1-820 Arts in general |
| url | http://eprints.usm.my/28204/1/Full_Paper_Dr_Khairul_zuhairi_Nazlina.pdf |
| work_keys_str_mv | AT rahmankhairulaidilazlinabd wealthcreationthroughserviceinnovationdesigninmalaysia AT majidahmadzuhairiabdul wealthcreationthroughserviceinnovationdesigninmalaysia AT shaarinazlina wealthcreationthroughserviceinnovationdesigninmalaysia |