Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia

Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions...

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Main Authors: Khalid, Nurul Shakila, Muzaini, Hamzah
Other Authors: Loke, Yiing Jia
Format: Book Section
Language:English
Published: Universiti Sains Malaysia 2016
Subjects:
Online Access:http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf
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author Khalid, Nurul Shakila
Muzaini, Hamzah
author2 Loke, Yiing Jia
author_facet Loke, Yiing Jia
Khalid, Nurul Shakila
Muzaini, Hamzah
author_sort Khalid, Nurul Shakila
collection USM
description Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions and transform them, via spatial imagineering, into fodder to materialise its marketing image as a Muslim country. Using the key concept of thematisation and imagineering, this study provides an understanding not only on how people shape places materially, socially and symbolically, but also the ways in which this has been contested. Drawing on in-depth interviews with local Malaysians from different ethnics background as the indirect stakeholders, the findings offer the constructivist and post-structuralism perspectives on seeing how Islamic tourism has been received in terms of making the country unique in order to enhance ethnic harmony, as much as to capture tourist imagination and capital investments to create new country imaginaries. Hence, to achieve the objectives of engineering of societies as meant to encourage locals to rediscover local places and attractions, and bridge understanding between multi-ethnicity populations towards the nationbuilding.
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spelling usm.eprints-285042022-04-12T04:58:52Z http://eprints.usm.my/28504/ Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia Khalid, Nurul Shakila Muzaini, Hamzah H1-99 Social sciences (General) Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions and transform them, via spatial imagineering, into fodder to materialise its marketing image as a Muslim country. Using the key concept of thematisation and imagineering, this study provides an understanding not only on how people shape places materially, socially and symbolically, but also the ways in which this has been contested. Drawing on in-depth interviews with local Malaysians from different ethnics background as the indirect stakeholders, the findings offer the constructivist and post-structuralism perspectives on seeing how Islamic tourism has been received in terms of making the country unique in order to enhance ethnic harmony, as much as to capture tourist imagination and capital investments to create new country imaginaries. Hence, to achieve the objectives of engineering of societies as meant to encourage locals to rediscover local places and attractions, and bridge understanding between multi-ethnicity populations towards the nationbuilding. Universiti Sains Malaysia Loke, Yiing Jia Dawood, Sharifah Rohayah Sheikh Mohd, Saidatulakmal 2016 Book Section PeerReviewed application/pdf en http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf Khalid, Nurul Shakila and Muzaini, Hamzah (2016) Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia. In: International Conference on Humanities, Social Sciences and Environment Proceedings. Universiti Sains Malaysia, Bali, Indonesia, pp. 52-59. ISBN 978-967-11473-5-1
spellingShingle H1-99 Social sciences (General)
Khalid, Nurul Shakila
Muzaini, Hamzah
Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
title Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
title_full Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
title_fullStr Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
title_full_unstemmed Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
title_short Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
title_sort theming and imagineering as a placemaking strategy a case study of islamic tourism in malaysia
topic H1-99 Social sciences (General)
url http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf
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