Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation
Tujuan kajian ini adalah untuk mengkaji kesan empat orientasi strategik (orientasi pasaran, orientasi inovasi, orientasi keusahawanan, dan orientasi pembelajaran) ke atas prestasi pemasaran dalam konteks stesen radio FM di Indonesia. The purpose of this study is to examine the effect of each of t...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/28736/1/Strategic_orientations_and_marketing_performance_of_Indonesian_FM_radio_stations_the_mediating_role_of_program_innovation.pdf |
| _version_ | 1825832094203379712 |
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| author | Brahmana, Sunardi Sembiring |
| author_facet | Brahmana, Sunardi Sembiring |
| author_sort | Brahmana, Sunardi Sembiring |
| collection | USM |
| description | Tujuan kajian ini adalah untuk mengkaji kesan empat orientasi strategik (orientasi pasaran, orientasi inovasi, orientasi keusahawanan, dan orientasi pembelajaran) ke atas prestasi pemasaran dalam konteks stesen radio FM di Indonesia.
The purpose of this study is to examine the effect of each of the four strategic orientations (market, innovation, entrepreneurship, and learning orientation) on marketing performance in the context of Indonesian FM radio stations. |
| first_indexed | 2024-03-06T14:47:43Z |
| format | Thesis |
| id | usm.eprints-28736 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:47:43Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | usm.eprints-287362018-04-06T01:58:55Z http://eprints.usm.my/28736/ Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation Brahmana, Sunardi Sembiring HD28-70 Management. Industrial Management Tujuan kajian ini adalah untuk mengkaji kesan empat orientasi strategik (orientasi pasaran, orientasi inovasi, orientasi keusahawanan, dan orientasi pembelajaran) ke atas prestasi pemasaran dalam konteks stesen radio FM di Indonesia. The purpose of this study is to examine the effect of each of the four strategic orientations (market, innovation, entrepreneurship, and learning orientation) on marketing performance in the context of Indonesian FM radio stations. 2009-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28736/1/Strategic_orientations_and_marketing_performance_of_Indonesian_FM_radio_stations_the_mediating_role_of_program_innovation.pdf Brahmana, Sunardi Sembiring (2009) Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation. PhD thesis, USM. |
| spellingShingle | HD28-70 Management. Industrial Management Brahmana, Sunardi Sembiring Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation |
| title | Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation |
| title_full | Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation |
| title_fullStr | Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation |
| title_full_unstemmed | Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation |
| title_short | Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation |
| title_sort | strategic orientations and marketing performance of indonesian fm radio stations the mediating role of program innovation |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/28736/1/Strategic_orientations_and_marketing_performance_of_Indonesian_FM_radio_stations_the_mediating_role_of_program_innovation.pdf |
| work_keys_str_mv | AT brahmanasunardisembiring strategicorientationsandmarketingperformanceofindonesianfmradiostationsthemediatingroleofprograminnovation |