A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah

A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah

This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tuj...

Full description

Bibliographic Details
Main Author: Mohamed, Baderisang
Format: Thesis
Language:English
Published: 2009
Subjects:
HF5001-6182 Business
HF5410-5417.5 Marketing. Distribution of products
Online Access:http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf
Description
Summary:This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs;

Similar Items