A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tuj...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf |