Modelling predictors of blog stickiness and retention by university students
Weblogs represent a popular tool for sharing common knowledge and promoting learning among university students. Yet, little is known about what influences university students to stick to a blog. The current study develops a framework to investigate the role of several key factors on blog stickiness...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29650/1/Ramayah%252c_Nejati_and_Shafaei%252c_2015.pdf |