| Summary: | Kajian bertujuan menentukan: (i) bagaimana beretika atau tidak sesetengah amalan
hipotesis perhubungan awam yang diamalkan oleh pegawai perhubungan awam di
institusi pengajian tinggi (universiti, kolej, institut, sekolah) di Amerika Syarikat, India,
China, Malaysia, Thailand, Israel, Palestin, dan Emiriyah Arab Bersatu; (ii) sama ada
jenis institusi, sikap pegawai, ciri profesional dan kebertanggungjawapan memberikan
perbezaan yang signifikan dan pertimbangan etika mereka, dan (iii) menentukan - .....
sejauhmana agama dan polisi institusi di tempat setiap pegawai bekerja mempengaruhi
pertimbangan etikanya.
Populasi kajian terdiri daripada pegawai perhubungan awam di institusi yang
mempunyai Iaman web berbahasa Inggeris. Satu sampel rambang sistematik
mengandungi 254 (10%) yang dipilih daripada 2540 institusi di Amerika Syarikat.
Sementara itu, semua institusi yang mempunyai Iaman web berbahasa Inggeris di
negara-negara lain dikaji.
The study determines: how ethical/unethical certain hypothetical public relations
practices are as perceived by public relations practitioners in higher education
institutions (universities, colleges, institutes, schools) in the United States, India, China,
Malaysia, Thailand, Israel, Palestine, and the United Arab Emirates; whether the
institution type, practitioners' personal attributes, professional characteristics and
responsibilities produce significant differences in their ethical judgments; and finally to
determine the extent to which religion and the policy of the institution for which each
practitioner serves influence his/her ethical judgments.
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The population consists of public relations officers in the institutions that have English
web-sites only. A systematic random sample of 254 ( 1 0%) institutions was drawn from
2540 of the United States, while all English web-sited institutions of the other countries
were surveyed.
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