BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1997
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf |
| _version_ | 1797008383485673472 |
|---|---|
| author | Husain, Ahmad Budiman |
| author_facet | Husain, Ahmad Budiman |
| author_sort | Husain, Ahmad Budiman |
| collection | USM |
| description | Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan
pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan
pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia
Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar
sambutan sebanyak 32.72%.
The objective of this research was to examine consumers' perception towards market
practices, consumerism, government regulation and marketing effectiveness. The
respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and
returned the questionnaires, giving a response rate of 32.72 percent |
| first_indexed | 2024-03-06T14:50:40Z |
| format | Thesis |
| id | usm.eprints-29846 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:50:40Z |
| publishDate | 1997 |
| record_format | dspace |
| spelling | usm.eprints-298462018-04-06T01:59:08Z http://eprints.usm.my/29846/ BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness Husain, Ahmad Budiman HD28-70 Management. Industrial Management Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar sambutan sebanyak 32.72%. The objective of this research was to examine consumers' perception towards market practices, consumerism, government regulation and marketing effectiveness. The respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and returned the questionnaires, giving a response rate of 32.72 percent 1997-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf Husain, Ahmad Budiman (1997) BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Husain, Ahmad Budiman BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title | BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_full | BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_fullStr | BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_full_unstemmed | BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_short | BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_sort | bbmb staff perceptions towards marketing practices consumerism government regulations and marketing effectiveness |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf |
| work_keys_str_mv | AT husainahmadbudiman bbmbstaffperceptionstowardsmarketingpracticesconsumerismgovernmentregulationsandmarketingeffectiveness |