Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf |
| Summary: | Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility
kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli
perkhidmatan kandungan mudah alih di Malaysia.
This study investigates the influence of informativeness, entertainment, irritation and
content credibility on consumers’ behavioural intention to purchase the mobile content
services in Malaysia. |
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