Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf |
| _version_ | 1825832349342892032 |
|---|---|
| author | Lee , Lean Hua |
| author_facet | Lee , Lean Hua |
| author_sort | Lee , Lean Hua |
| collection | USM |
| description | Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility
kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli
perkhidmatan kandungan mudah alih di Malaysia.
This study investigates the influence of informativeness, entertainment, irritation and
content credibility on consumers’ behavioural intention to purchase the mobile content
services in Malaysia. |
| first_indexed | 2024-03-06T14:51:31Z |
| format | Thesis |
| id | usm.eprints-30147 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:51:31Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | usm.eprints-301472019-04-12T05:25:55Z http://eprints.usm.my/30147/ Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising Lee , Lean Hua HF5001-6182 Business Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia. 2015 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf Lee , Lean Hua (2015) Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Lee , Lean Hua Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising |
| title | Factors Determining Consumer’s Behavioural Intention to Purchase Mobile
Content Services Advertising |
| title_full | Factors Determining Consumer’s Behavioural Intention to Purchase Mobile
Content Services Advertising |
| title_fullStr | Factors Determining Consumer’s Behavioural Intention to Purchase Mobile
Content Services Advertising |
| title_full_unstemmed | Factors Determining Consumer’s Behavioural Intention to Purchase Mobile
Content Services Advertising |
| title_short | Factors Determining Consumer’s Behavioural Intention to Purchase Mobile
Content Services Advertising |
| title_sort | factors determining consumer s behavioural intention to purchase mobile content services advertising |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/30147/1/Lee_Lean_Hua_SGSM007413.pdf |
| work_keys_str_mv | AT leeleanhua factorsdeterminingconsumersbehaviouralintentiontopurchasemobilecontentservicesadvertising |