Effective interpretation using various media toward mindfulness: a case study of Malacca
Effective interpretation among visitors to heritage sites contributes towards achieving sustainable tourism. Mindful visitors are more likely to be interested in being educated and learning about a site; therefore, mindfulness can play a key role in the formation of effective interpretations. Div...
| Main Authors: | , , , |
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| Format: | Article |
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Routledge
2015
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| _version_ | 1797008451309666304 |
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| author | Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Ganesan, Vithya Jaafar, Mastura |
| author_facet | Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Ganesan, Vithya Jaafar, Mastura |
| author_sort | Md Noor, Shuhaida |
| collection | USM |
| description | Effective interpretation among visitors to heritage sites contributes towards achieving
sustainable tourism. Mindful visitors are more likely to be interested in being educated
and learning about a site; therefore, mindfulness can play a key role in the formation of
effective interpretations. Diverse media communicates with visitors in different ways
and has various effects which can improve mindfulness among heritage site visitors.
This study aims to investigate the effects of three different media, namely exhibitions,
guided tours (GT) and printed materials (PM) on enhancing mindfulness. A
questionnaire was developed and administered to approximately 200 visitors at 6
heritage sites across Malacca City in Malaysia, which was recognised as a UNESCO
World Heritage Site in 2008. Partial least-squares structural equation modelling was
used to analyse the data. The findings revealed that PM were the most effective
medium in improving mindfulness among visitors to the selected heritage sites,
followed by exhibitions. The results also indicated that GT did not have any significant
effect on improving visitor mindfulness. These findings can assist organisations
responsible for the management of heritage sites to improve the mindfulness of visitors
by identifying the most efficacious forms of media. |
| first_indexed | 2024-03-06T14:51:40Z |
| format | Article |
| id | usm.eprints-30198 |
| institution | Universiti Sains Malaysia |
| last_indexed | 2024-03-06T14:51:40Z |
| publishDate | 2015 |
| publisher | Routledge |
| record_format | dspace |
| spelling | usm.eprints-301982018-01-03T11:11:45Z http://eprints.usm.my/30198/ Effective interpretation using various media toward mindfulness: a case study of Malacca Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Ganesan, Vithya Jaafar, Mastura P87-96 Communication. Mass media TH1-9745 Building construction Effective interpretation among visitors to heritage sites contributes towards achieving sustainable tourism. Mindful visitors are more likely to be interested in being educated and learning about a site; therefore, mindfulness can play a key role in the formation of effective interpretations. Diverse media communicates with visitors in different ways and has various effects which can improve mindfulness among heritage site visitors. This study aims to investigate the effects of three different media, namely exhibitions, guided tours (GT) and printed materials (PM) on enhancing mindfulness. A questionnaire was developed and administered to approximately 200 visitors at 6 heritage sites across Malacca City in Malaysia, which was recognised as a UNESCO World Heritage Site in 2008. Partial least-squares structural equation modelling was used to analyse the data. The findings revealed that PM were the most effective medium in improving mindfulness among visitors to the selected heritage sites, followed by exhibitions. The results also indicated that GT did not have any significant effect on improving visitor mindfulness. These findings can assist organisations responsible for the management of heritage sites to improve the mindfulness of visitors by identifying the most efficacious forms of media. Routledge 2015 Article PeerReviewed Md Noor, Shuhaida and Rasoolimanesh, Mostafa S. and Ganesan, Vithya and Jaafar, Mastura (2015) Effective interpretation using various media toward mindfulness: a case study of Malacca. Journal of Heritage Tourism. http://dx.doi.org/10.1080/1743873X.2015.1005625 |
| spellingShingle | P87-96 Communication. Mass media TH1-9745 Building construction Md Noor, Shuhaida Rasoolimanesh, Mostafa S. Ganesan, Vithya Jaafar, Mastura Effective interpretation using various media toward mindfulness: a case study of Malacca |
| title | Effective interpretation using various
media toward mindfulness: a case
study of Malacca |
| title_full | Effective interpretation using various
media toward mindfulness: a case
study of Malacca |
| title_fullStr | Effective interpretation using various
media toward mindfulness: a case
study of Malacca |
| title_full_unstemmed | Effective interpretation using various
media toward mindfulness: a case
study of Malacca |
| title_short | Effective interpretation using various
media toward mindfulness: a case
study of Malacca |
| title_sort | effective interpretation using various media toward mindfulness a case study of malacca |
| topic | P87-96 Communication. Mass media TH1-9745 Building construction |
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