Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

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Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lamp...

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Bibliographic Details
Main Author: Chuar , Pei Ling
Format: Thesis
Language:English
Published: 2015
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf
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author Chuar , Pei Ling
author_facet Chuar , Pei Ling
author_sort Chuar , Pei Ling
collection USM
description Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed using established scales
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spelling usm.eprints-303662019-04-12T05:25:54Z http://eprints.usm.my/30366/ Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia Chuar , Pei Ling HF5001-6182 Business Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed using established scales 2015 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf Chuar , Pei Ling (2015) Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia. Masters thesis, Universiti Sains Malaysia.
spellingShingle HF5001-6182 Business
Chuar , Pei Ling
Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_full Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_fullStr Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_full_unstemmed Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_short Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_sort factors influencing malaysian consumers purchase intention on enviromental friendly lighting products in malaysia
topic HF5001-6182 Business
url http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf
work_keys_str_mv AT chuarpeiling factorsinfluencingmalaysianconsumerspurchaseintentiononenviromentalfriendlylightingproductsinmalaysia

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