Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices
Nutritional labels are commonly used on food packaging in Malaysia, but currently the standard format of nutritional label design in Malaysia are not defined to help better inform the consumers. The lack of format determinants used by manufacturers was barely discussed. A very small number of studie...
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2014
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/30669/1/REKA2014_ConferenceProceedingDrZainurul.pdf |
| _version_ | 1797008528948330496 |
|---|---|
| author | Koh, Pouline Chai Lin Abd Rahman, Zainurul Aniza |
| author_facet | Koh, Pouline Chai Lin Abd Rahman, Zainurul Aniza |
| author_sort | Koh, Pouline Chai Lin |
| collection | USM |
| description | Nutritional labels are commonly used on food packaging in Malaysia, but currently the standard format of nutritional label design in Malaysia are not defined to help better inform the consumers. The lack of format determinants used by manufacturers was barely discussed. A very small number of studies were done in the area of information design in Malaysia on the consistencies in the format of nutritional label. This paper aims to explore the aesthetic value and design attention as the prime commodities of a nutritional label to meaningfully convey about what is consumed to keep the consumers better informed. This paper will look at the nutritional label format and design on packaged food available in the Malaysian hypermarkets, and provide discussion of the new insights for better visual representation through information design. It will draw on the descriptive studies of nutritional label format and design that encompasses the existing format used on imported and local packaged food, which can be found in Malaysian hypermarkets. The findings will be supported and addressed with qualitative approach to provide rich information. |
| first_indexed | 2024-03-06T14:52:44Z |
| format | Book Section |
| id | usm.eprints-30669 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:52:44Z |
| publishDate | 2014 |
| publisher | Universiti Sains Malaysia |
| record_format | dspace |
| spelling | usm.eprints-306692020-02-21T03:03:29Z http://eprints.usm.my/30669/ Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices Koh, Pouline Chai Lin Abd Rahman, Zainurul Aniza NX1-820 Arts in general Nutritional labels are commonly used on food packaging in Malaysia, but currently the standard format of nutritional label design in Malaysia are not defined to help better inform the consumers. The lack of format determinants used by manufacturers was barely discussed. A very small number of studies were done in the area of information design in Malaysia on the consistencies in the format of nutritional label. This paper aims to explore the aesthetic value and design attention as the prime commodities of a nutritional label to meaningfully convey about what is consumed to keep the consumers better informed. This paper will look at the nutritional label format and design on packaged food available in the Malaysian hypermarkets, and provide discussion of the new insights for better visual representation through information design. It will draw on the descriptive studies of nutritional label format and design that encompasses the existing format used on imported and local packaged food, which can be found in Malaysian hypermarkets. The findings will be supported and addressed with qualitative approach to provide rich information. Universiti Sains Malaysia 2014 Book Section PeerReviewed application/pdf en http://eprints.usm.my/30669/1/REKA2014_ConferenceProceedingDrZainurul.pdf Koh, Pouline Chai Lin and Abd Rahman, Zainurul Aniza (2014) Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices. In: Conference Proceeding of 1st International Conference on Creative Media, Design & Technology (REKA) MALAYSIA. Universiti Sains Malaysia. ISBN 978-967-13104-0-3 |
| spellingShingle | NX1-820 Arts in general Koh, Pouline Chai Lin Abd Rahman, Zainurul Aniza Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices |
| title | Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices |
| title_full | Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices |
| title_fullStr | Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices |
| title_full_unstemmed | Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices |
| title_short | Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices |
| title_sort | labelling for good a descriptive study of nutritional label format and design to help consumers make better informed choices |
| topic | NX1-820 Arts in general |
| url | http://eprints.usm.my/30669/1/REKA2014_ConferenceProceedingDrZainurul.pdf |
| work_keys_str_mv | AT kohpoulinechailin labellingforgoodadescriptivestudyofnutritionallabelformatanddesigntohelpconsumersmakebetterinformedchoices AT abdrahmanzainurulaniza labellingforgoodadescriptivestudyofnutritionallabelformatanddesigntohelpconsumersmakebetterinformedchoices |