The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji a...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf |
| _version_ | 1825832435420495872 |
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| author | Jalalkamali, Mohammad |
| author_facet | Jalalkamali, Mohammad |
| author_sort | Jalalkamali, Mohammad |
| collection | USM |
| description | Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap
keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi.
Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam
komponen jangkaan ancaman yang dikaji adalah ancaman fizikal, ancaman pencapaian,
ancaman kewangan, ancaman mas a, ancaman sosial dan ancaman psikologi.
The purpose of this study is to find out the effect of motivation and perceived risk on
purchase decision for cosmetics products among the university students. Two dimensions
of motivation studied in this research are internal stimuli and external stimuli. Perceived
risk has six components: physical risk, performance risk, time risk, psychological risk,
financial risk and social risk. |
| first_indexed | 2024-03-06T14:52:49Z |
| format | Thesis |
| id | usm.eprints-30744 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:52:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | usm.eprints-307442018-04-06T01:58:58Z http://eprints.usm.my/30744/ The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products Jalalkamali, Mohammad HD28-70 Management. Industrial Management Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji adalah ancaman fizikal, ancaman pencapaian, ancaman kewangan, ancaman mas a, ancaman sosial dan ancaman psikologi. The purpose of this study is to find out the effect of motivation and perceived risk on purchase decision for cosmetics products among the university students. Two dimensions of motivation studied in this research are internal stimuli and external stimuli. Perceived risk has six components: physical risk, performance risk, time risk, psychological risk, financial risk and social risk. 2008 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf Jalalkamali, Mohammad (2008) The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Jalalkamali, Mohammad The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products |
| title | The Effect Of Motivation And Perceived Risk On Purchasing
Cosmetics Products
|
| title_full | The Effect Of Motivation And Perceived Risk On Purchasing
Cosmetics Products
|
| title_fullStr | The Effect Of Motivation And Perceived Risk On Purchasing
Cosmetics Products
|
| title_full_unstemmed | The Effect Of Motivation And Perceived Risk On Purchasing
Cosmetics Products
|
| title_short | The Effect Of Motivation And Perceived Risk On Purchasing
Cosmetics Products
|
| title_sort | effect of motivation and perceived risk on purchasing cosmetics products |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf |
| work_keys_str_mv | AT jalalkamalimohammad theeffectofmotivationandperceivedriskonpurchasingcosmeticsproducts AT jalalkamalimohammad effectofmotivationandperceivedriskonpurchasingcosmeticsproducts |