Gender Differences in Tourism Destination Choice in Malaysia
This paper examines the criteria that males and females when choosing their tourism destination and whether such differences result in different destination preferences. Gender is an important variable in shaping consumer behaviour. As Aitchison (2003) posits holiday experience can be evaluated as a...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31268/1/Adzam_Anuar.pdf |