GuanXi And Gender: Does It Matter To Marketing Performance?
Purpose: The purpose of this paper is to propose a conceptual model in GuanXi and marketing performance linkage from the gender perspective. Design/ Methodology/ Approach: GuanXi is a concept of social networking that links personal to business relations to achieving personal or business gains. The...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31347/1/Teoh_Siau_Teng.pdf |