The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta
Thesis ini membincangkan permasalahan sebuah program CSR dari Bank BNI di Indonesia dengan nama program "Kampoeng BNI" pada kawasan Rawa Belong (Jakarta, Indonesia). Tujuan dari penyelidikan ini adalah: 1. Untuk menganalisis persepsi pegawai BNI terhadap program Kampoeng BNI, mengikut k...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://eprints.usm.my/31419/1/RIZKY_WISNOENTORO_24.pdf |
| _version_ | 1825832534245638144 |
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| author | Wisnoentoro, Rizky |
| author_facet | Wisnoentoro, Rizky |
| author_sort | Wisnoentoro, Rizky |
| collection | USM |
| description | Thesis ini membincangkan permasalahan sebuah program CSR dari Bank BNI di
Indonesia dengan nama program "Kampoeng BNI" pada kawasan Rawa Belong (Jakarta,
Indonesia). Tujuan dari penyelidikan ini adalah: 1. Untuk menganalisis persepsi pegawai
BNI terhadap program Kampoeng BNI, mengikut konteks pada Rawa Belong; 2. Untuk
menganalisis persepsi dari masyarakat yang terkena kesan dari Kampoeng BNI di Rawa
Belong; termasuk pemimpin komuniti, peniaga, dan masyarakat awam; 3. Untuk memetakan
pelbagai naratif, berkaitan dengan penduduk asli atau sebaliknya, dan membina satu rangka
kerja interaktiviti CSR antara BNI dan masyarakat di Rawa Belong. Menggunakan kaedah
kajian kes kualitatif, dan referensi dari teori Social Construction of Reality, teori Co-
Orientation, dan kajian mengenai CSR, penyelidikan ini menghasilkan beberapa hal penting.
Pertama, para pegawai BNI terlihat percaya diri dengan reputasi yang telah ditubuhkan oleh
syarikat dan program Kampoeng BNI sendiri.
This thesis discusses the conundrum of a CSR program conducted by Indonesia's
Bank BNI with a program name "Kampoeng BNI" in Rawa Belong area (Jakarta, Indonesia).
The objectives of this research are: 1. To analyze the perception of the BNI officials
towards the program Kampoeng BNI, especially in the context of Rawa Belong; 2.
To analyze the perception of the impacted public in Rawa Belong; including the
community leaders, the traders, and the public at large; 3. To map out the various
narratives, indigenous or otherwise, and construct a framework of CSR interactivity
between BNI and the public of Rawa Belong. Adopting the qualitative case study
method, and with reference to Social Construction of Reality, Co-Orientation theory, and the
studies in CSR, this research found some important results. First, BNI officials are confident
with the well-established reputation about the company and the program of Kampoeng BNI
itself. |
| first_indexed | 2024-03-06T14:54:17Z |
| format | Thesis |
| id | usm.eprints-31419 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:54:17Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | usm.eprints-314192019-04-12T05:25:25Z http://eprints.usm.my/31419/ The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta Wisnoentoro, Rizky HD28-70 Management. Industrial Management Thesis ini membincangkan permasalahan sebuah program CSR dari Bank BNI di Indonesia dengan nama program "Kampoeng BNI" pada kawasan Rawa Belong (Jakarta, Indonesia). Tujuan dari penyelidikan ini adalah: 1. Untuk menganalisis persepsi pegawai BNI terhadap program Kampoeng BNI, mengikut konteks pada Rawa Belong; 2. Untuk menganalisis persepsi dari masyarakat yang terkena kesan dari Kampoeng BNI di Rawa Belong; termasuk pemimpin komuniti, peniaga, dan masyarakat awam; 3. Untuk memetakan pelbagai naratif, berkaitan dengan penduduk asli atau sebaliknya, dan membina satu rangka kerja interaktiviti CSR antara BNI dan masyarakat di Rawa Belong. Menggunakan kaedah kajian kes kualitatif, dan referensi dari teori Social Construction of Reality, teori Co- Orientation, dan kajian mengenai CSR, penyelidikan ini menghasilkan beberapa hal penting. Pertama, para pegawai BNI terlihat percaya diri dengan reputasi yang telah ditubuhkan oleh syarikat dan program Kampoeng BNI sendiri. This thesis discusses the conundrum of a CSR program conducted by Indonesia's Bank BNI with a program name "Kampoeng BNI" in Rawa Belong area (Jakarta, Indonesia). The objectives of this research are: 1. To analyze the perception of the BNI officials towards the program Kampoeng BNI, especially in the context of Rawa Belong; 2. To analyze the perception of the impacted public in Rawa Belong; including the community leaders, the traders, and the public at large; 3. To map out the various narratives, indigenous or otherwise, and construct a framework of CSR interactivity between BNI and the public of Rawa Belong. Adopting the qualitative case study method, and with reference to Social Construction of Reality, Co-Orientation theory, and the studies in CSR, this research found some important results. First, BNI officials are confident with the well-established reputation about the company and the program of Kampoeng BNI itself. 2016-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/31419/1/RIZKY_WISNOENTORO_24.pdf Wisnoentoro, Rizky (2016) The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Wisnoentoro, Rizky The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta |
| title | The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta |
| title_full | The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta |
| title_fullStr | The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta |
| title_full_unstemmed | The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta |
| title_short | The Conundrum Of A Bank's Csr Program A Case Study Of "Kampoeng Bni" In Rawa Belong Area, Jakarta |
| title_sort | conundrum of a bank s csr program a case study of kampoeng bni in rawa belong area jakarta |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/31419/1/RIZKY_WISNOENTORO_24.pdf |
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