Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31596/1/Irma_Nilasari.pdf |
| _version_ | 1825832569193627648 |
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| author | Irma Nilasari, Irma Nilasari |
| author_facet | Irma Nilasari, Irma Nilasari |
| author_sort | Irma Nilasari, Irma Nilasari |
| collection | USM |
| description | Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan
bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil.
Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran
keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh
dipertingkatkan dengan mengadakan dan melaksanakan sumber tidak ketara tertentu.
The present study focuses to contribute to the debate of how marketing
principle can be applied in small business circumstances. The present study
implements Resource-based View (RBV) and entrepreneurial marketing concepts in
order to understand how small business marketing performance can be enhanced by
having and implementing specific intangible resources. |
| first_indexed | 2024-03-06T14:54:48Z |
| format | Thesis |
| id | usm.eprints-31596 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:54:48Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | usm.eprints-315962019-04-12T05:25:21Z http://eprints.usm.my/31596/ Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior Irma Nilasari, Irma Nilasari HD28-70 Management. Industrial Management Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan dengan mengadakan dan melaksanakan sumber tidak ketara tertentu. The present study focuses to contribute to the debate of how marketing principle can be applied in small business circumstances. The present study implements Resource-based View (RBV) and entrepreneurial marketing concepts in order to understand how small business marketing performance can be enhanced by having and implementing specific intangible resources. 2016-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/31596/1/Irma_Nilasari.pdf Irma Nilasari, Irma Nilasari (2016) Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Irma Nilasari, Irma Nilasari Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior |
| title | Small Business Resources And
Marketing Performance In Indonesian
Distro Industry: The Mediating Role
Of Brand Behavior |
| title_full | Small Business Resources And
Marketing Performance In Indonesian
Distro Industry: The Mediating Role
Of Brand Behavior |
| title_fullStr | Small Business Resources And
Marketing Performance In Indonesian
Distro Industry: The Mediating Role
Of Brand Behavior |
| title_full_unstemmed | Small Business Resources And
Marketing Performance In Indonesian
Distro Industry: The Mediating Role
Of Brand Behavior |
| title_short | Small Business Resources And
Marketing Performance In Indonesian
Distro Industry: The Mediating Role
Of Brand Behavior |
| title_sort | small business resources and marketing performance in indonesian distro industry the mediating role of brand behavior |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/31596/1/Irma_Nilasari.pdf |
| work_keys_str_mv | AT irmanilasariirmanilasari smallbusinessresourcesandmarketingperformanceinindonesiandistroindustrythemediatingroleofbrandbehavior |