Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior

Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan...

Full description

Bibliographic Details
Main Author:	Irma Nilasari, Irma Nilasari
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31596/1/Irma_Nilasari.pdf

Similar Items

Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation
by: Brahmana, Sunardi Sembiring
Published: (2009)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

The Effects Of Job Resources And Job Demands On Teachers' Organizational Citizenship Behavior : The Role Of Burnout As A Mediator
by: Meh, Salmi Che
Published: (2012)

Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment
by: Shaari, Hasnizam, et al.
Published: (2012)

Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment
by: Shaari, Hasnizam, et al.
Published: (2012)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Responsibility Accounting, Target Costing And Business Performance: The Role Of Risk Management As Mediator
by: Afifa, Malik Muneer Mahmoud Abu
Published: (2018)

Knowledge Management Orientation And Business Performance: The Mediating Roles Of Service Quality And Relationship Quality
by: Abdul Rahman, Baharom
Published: (2008)

Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
by: Ibrahim Balal, Siddig Balal
Published: (2011)

The Role Of Volatility In Mediating The Impact Of Analyst’ Recommendations On Herding In The Malaysian Stock Market
by: Ooi, Kok Loang
Published: (2023)

Knowledge Management And Malaysian Small-Medium Enterprises (SMEs) Export Performance: Mediating Role Of Innovation
by: Khaw, Jia Qi
Published: (2020)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Corporate Governance And Political Connections On Wealth Expropriation Among Indonesian Business Groups
by: Harto, Puji
Published: (2012)

Developing brand ambassadors: the role of brand-centred human resource management
by: Alshuaibi, Ahmad Said, et al.
Published: (2016)

Effects Of Business Strategy On Performance Of Jordanian Service Companies: Mediating Roles Of Accounting Information System (Ais) And Information Quality
by: Bani Melhem, Wael Ghazi Saleh
Published: (2016)

The Influence Of Earnings Quality In Institutional Investors’ Decision Making In Indonesian Family Owned Business
by: Dini Verdania , Latif
Published: (2016)

The Effects Of Job Demands And Resources Variables On Health Status Of Medical Doctors From Public Hospitals In Malaysia: The Role Of Job Burnout As A Mediator
by: Omar, Nor Farehan
Published: (2022)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

The mediating role of organizational commitment between organizational variables, job variables, personal variables and entrepreneurial behavior in Malaysian commercial banks
by: Mohd Kamil, Nurul Liyana
Published: (2016)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

It competency and firm performance: The role of organizational learning capability in Indonesian manufacturing firms
by: Hasan, Alizar
Published: (2008)

The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
by: Wangbenmad, Chutima
Published: (2011)

Issues And Challenges Of Corporate Change Initiatives In Singapore's Small Business Sector
by: Menkhoff, Thomas, et al.
Published: (2003)

Job Performance Of Public Hospital Nurses: The Role Of Personal Resources, Job Resources And Work Engagement
by: Othman, Noraini
Published: (2012)

Job Performance Of Public Hospital Nurses: The Role Of Personal Resources, Job Resources And Work Engagement
by: Othman, Noraini
Published: (2012)

Best Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategy
by: Seedee, Rattana
Published: (2009)

Service - Oriented Organisational Citizenship Behaviour In Malaysian Upscale Hotels: The Role Of Organisational Resources, Job Resources, Personal Resources, And Work Engagement
by: Choo, Ling Suan
Published: (2014)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
by: Widana, Gusti Oka, et al.
Published: (2015)

The relationship between TQM, EO and business performance of SMES: Mediating role of market orientation
by: Jabeen, Rubina, et al.
Published: (2014)

The Role Of Interpersonal And Firm Factors In International Business Relationships
by: Ahmed, Farid
Published: (2010)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

The Influence Of Transformational Leadership And Competence On Small Enterprise Success In Malaysia: The Mediating Effect Of Innovativeness
by: Ng , Hee Song
Published: (2016)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

A Framework For Classifying Misfits Between Enterprise Resource Planning (Erp) Systems And Business Strategies
by: Tan , Shiang Yen, et al.
Published: (2011)

Investigating The Resources Affecting Japanese Business Affiliates’ Cross-Border Knowledge Transfer In Northern Malaysia
by: Wong, Mei Foong
Published: (2019)

Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
by: Neoh , Chee Yeong, et al.
Published: (2007)

Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations
by: M. Saad, Norizan, et al.
Published: (2002)

The Roles Of Investor Sentiment In Malaysian Stock Market
by: Tuyon, Jasman, et al.
Published: (2016)

The Influence Of Transformational And Transactional Leadership On Knowledge Sharing: An Empirical Study On Small And Medium Businesses In Indonesia
by: H. Rawung, Ficke, et al.
Published: (2015)