The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut d...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf |
| _version_ | 1825832576255787008 |
|---|---|
| author | Mohammad Iranmanesh, Mohammad Iranmanesh |
| author_facet | Mohammad Iranmanesh, Mohammad Iranmanesh |
| author_sort | Mohammad Iranmanesh, Mohammad Iranmanesh |
| collection | USM |
| description | Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut
jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti
faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli
barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut diambil
kira sebagai perantara di antara hubungan faktor-faktor pemasaran dan keinginan
membeli barangan skim pengurangan harga mengikut jumlah.
Volume discount is a common type of sales promotion that has received less
attention in the literature. The primary objective of this thesis is to find marketing
factors influencing the intention to purchase products under volume discount. It is
also of interest to determine the mediating effects of the perceived benefits on the
relationship between marketing factors and intention to purchase products under
volume discount. |
| first_indexed | 2024-03-06T14:54:54Z |
| format | Thesis |
| id | usm.eprints-31631 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:54:54Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | usm.eprints-316312019-04-12T05:25:14Z http://eprints.usm.my/31631/ The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits Mohammad Iranmanesh, Mohammad Iranmanesh HD28-70 Management. Industrial Management Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut diambil kira sebagai perantara di antara hubungan faktor-faktor pemasaran dan keinginan membeli barangan skim pengurangan harga mengikut jumlah. Volume discount is a common type of sales promotion that has received less attention in the literature. The primary objective of this thesis is to find marketing factors influencing the intention to purchase products under volume discount. It is also of interest to determine the mediating effects of the perceived benefits on the relationship between marketing factors and intention to purchase products under volume discount. 2016-09 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf Mohammad Iranmanesh, Mohammad Iranmanesh (2016) The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Mohammad Iranmanesh, Mohammad Iranmanesh The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits |
| title | The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits |
| title_full | The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits |
| title_fullStr | The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits |
| title_full_unstemmed | The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits |
| title_short | The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits |
| title_sort | effects of marketing factors on consumers intention to purchase products under volume discount through perceived benefits |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf |
| work_keys_str_mv | AT mohammadiranmaneshmohammadiranmanesh theeffectsofmarketingfactorsonconsumersintentiontopurchaseproductsundervolumediscountthroughperceivedbenefits AT mohammadiranmaneshmohammadiranmanesh effectsofmarketingfactorsonconsumersintentiontopurchaseproductsundervolumediscountthroughperceivedbenefits |