The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits

The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits

Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut d...

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Bibliographic Details
Main Author:	Mohammad Iranmanesh, Mohammad Iranmanesh
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf

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