The Effects Of Marketing Factors On
Consumers’ Intention To Purchase
Products Under Volume Discount
Through Perceived Benefits

The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits

Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut d...

Full description

Bibliographic Details
Main Author:	Mohammad Iranmanesh, Mohammad Iranmanesh
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf

Similar Items

The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
by: Jalalkamali, Mohammad
Published: (2008)

Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
by: Hassan, Siti Hasnah
Published: (2017)

The Effect Of Protean Career Orientation On Teachers’ Intention To Quit With Mediation Of Perceived Marketability In Karachi
by: Khan, Hira
Published: (2020)

Perceived benefits of ERP system on perceived company performance among managers in Malaysian manufacturing companies
by: Asniati
Published: (2011)

Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan
by: Bhatti, Anam, et al.
Published: (2019)

Moderating role of perceived benefit on the relationship between attitude and actual purchase
by: Ismail, Sarina, et al.
Published: (2016)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism
by: Khan, Mohammad J., et al.
Published: (2017)

Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
by: J. Ma'ruf, Jasman, et al.
Published: (2005)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews
by: Ibrahim, Syarafina, et al.
Published: (2014)

The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter?
by: Hui, Stephanie Wen Chuah, et al.
Published: (2016)

Hrm Practices, Workplace Bullying And Turnover Intention: The Roles Of Work Engagement And Perceived Support
by: Paul, Gadi Dung
Published: (2020)

Consumer Attitudes & Purchase Intentions: Study of Consumer Buying Behavior towards Organic Food in Pakistan
by: Abbasi, Muhammad Nauman, et al.
Published: (2017)

The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia
by: Nik Mat, Nik Kamariah, et al.
Published: (2015)

The importance of consumers’ attitudes towards purchase intention of hybrid car in Malaysia
by: Teoh, Chai Wen, et al.
Published: (2015)

Assessing consumers’ purchase intention: A hybrid car study in Malaysia
by: Mohd Noor, Nor Azila, et al.
Published: (2015)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

Intention to Purchase Organic Foods among Consumers in Kubang Pasu District, Kedah
by: Shaari, Hasnizam, et al.
Published: (2017)

The influence of product attributes on intention to purchase pirated CDs among Malaysian consumers
by: Mohd Noor, Nor Azila, et al.
Published: (2017)

Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective
by: Munusamy, Jayaraman
Published: (2004)

The Influence Of Perceived Value, Personal Values, And Salespeople Towards Repurchase Intention: A Study On Luxury Natural Product
by: Jansri, Wilawan
Published: (2015)

Factors Influencing Consumers' Intention To Use Self-service Technology In Saudi Arabia Retail Industry
by: M, Khalufi Nasser Ali
Published: (2022)

Perceived Environmental Factors And The Intention To Adopt A Standard Business Reporting Facility: A Survey Of Australian Corporate Cfos
by: Saiful Azam, Saiful Azam
Published: (2014)

Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant
by: Sulaiman, Suria
Published: (2020)

Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter?
by: Shaari, Hasnizam, et al.
Published: (2019)

Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
by: Sang, Lin Han, et al.
Published: (2000)

Moving Towards Cashless Society: Malaysian Consumers Intention To Adopt Near Field Communication (Nfc) - Enabled Mobile Payment
by: Balachandran, Dhaarshini
Published: (2022)

Using Analytic Hierarchy Process To Develop Hierarchy Structural Model Of Consumer Decision Making In Digital Market
by: Singh, Depeesh Kumar, et al.
Published: (2016)

Intention To Pursue An Academic Career Among Malaysian University Students: The Role Of Passion, Role Model, Perceived Workplace Flexibility, And Career Decision-Making Self-Efficacy
by: Dasan, Jakaria
Published: (2017)

Consumers’ Perceived Risk And Perceived Benefit On Attitude And Intention To Re-Purchase From Food Truck Operators
by: Loh, Zeyen
Published: (2022)

The Persistency Of International Diversification Benefits: The Role Of The Asymmetry Volatility Model
by: Ung , Sze Nie, et al.
Published: (2014)

Linking Online Reviews, Personal And Environmental Factors And Diners’ Intention To Eat Out
by: Mohammad Shahid, Nur Nadirah
Published: (2024)

Single Versus Multiple Source Purchasing Strategy
by: Lee, Khai Sheang, et al.
Published: (2000)

Corporate marketing referents to green consumer intention: An educated young Malaysian perspective
by: Behjati, Saeed, et al.
Published: (2012)

Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation
by: Mohtar, Shahimi, et al.
Published: (2015)

The influence of perceived usefulness, percieved ease of use and awareness of services on consumers intention to use e-money mobile
by: Khatimah, Husnil, et al.
Published: (2014)

The relationship between product cues, attitude towards brand and purchase intention of automobiles
by: Hashim, Noor Azmi, et al.
Published: (2011)

Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies
by: Fikry@Aziz, Amily
Published: (2009)