| Summary: | Corporate culture affects to the productivity and development of an organization in
doing business. Therefore, each period, the company must attempt to developed many
strategies to create appropriate conditions and climate. Communication played an
important role, because the values, rules, and division of work must be integrated
through strategy of corporate communications.
The corporate communication encourages success of socialization process of values and
expected changes. Therefore, manager, media, message content. staff and
communication objectives should be designed in order process of transformation
running properly. Communication is one of the key of success of the company achieve
the goals.
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