Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31946/1/ROSMIZA_BINTI_BIDIN_24%28NN%29.pdf |
| _version_ | 1825832624263790592 |
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| author | Bidin, Rosmiza |
| author_facet | Bidin, Rosmiza |
| author_sort | Bidin, Rosmiza |
| collection | USM |
| description | Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya
dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya
merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap
aspek yang menyumbang kepada pemahaman identiti korporat dalam organisasi.
Dengan mengambil kira sifat konteks tafsiran identiti korporat dan pengurusan,
menggambarkan identiti korporat dekat dengan persekitaran operasi, dan pemikiran
pengurusan adalah penting. Kajian membangunkan dan menguruskan identiti korporat
dari persepsi pengurusan di Asia, khususnya di Malaysia adalah terhad. Oleh itu kajian
ini cuba untuk mengisi jurang dan memperkayakan data pada pemahaman unsur identiti
korporat di Malaysia. Kami memilih organisasi di Malaysia kerana syarikat berkaitan
kerajaan memainkan peranan penting dalam pembangunan ekonomi, terutama di negaranegara
membangun. Walau bagaimanapun, pengalaman banyak negara menunjukkan
bahawa GLC biasanya kurang cekap daripada bukan GLC seperti yang diukur oleh
prestasi ekonomi mereka.
The study of corporate identity is a complex whereby managers have to consider the
contextual nature of corporate identity interpretation and management, describing
corporate identity close to the operating environment, and to the thinking of people in
management. The study of corporate identity elements from the perception of
management in Asia, particularly in Malaysia is limited. Therefore this study tries to fill
the gap and enrich the data on the understanding of corporate identity elements in
Malaysia. We choose to study government link in Malaysia because government linked
company play an important role in economic development, and providing job
opportunities. especially in developing nations. However, experience of many countries
demonstrates that GLCs are usually less efficient than non-GLCs as measured by their
economic performance.
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| first_indexed | 2024-03-06T14:55:37Z |
| format | Thesis |
| id | usm.eprints-31946 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:55:37Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | usm.eprints-319462019-04-12T05:25:25Z http://eprints.usm.my/31946/ Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity Bidin, Rosmiza P87-96 Communication. Mass media Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat dalam organisasi. Dengan mengambil kira sifat konteks tafsiran identiti korporat dan pengurusan, menggambarkan identiti korporat dekat dengan persekitaran operasi, dan pemikiran pengurusan adalah penting. Kajian membangunkan dan menguruskan identiti korporat dari persepsi pengurusan di Asia, khususnya di Malaysia adalah terhad. Oleh itu kajian ini cuba untuk mengisi jurang dan memperkayakan data pada pemahaman unsur identiti korporat di Malaysia. Kami memilih organisasi di Malaysia kerana syarikat berkaitan kerajaan memainkan peranan penting dalam pembangunan ekonomi, terutama di negaranegara membangun. Walau bagaimanapun, pengalaman banyak negara menunjukkan bahawa GLC biasanya kurang cekap daripada bukan GLC seperti yang diukur oleh prestasi ekonomi mereka. The study of corporate identity is a complex whereby managers have to consider the contextual nature of corporate identity interpretation and management, describing corporate identity close to the operating environment, and to the thinking of people in management. The study of corporate identity elements from the perception of management in Asia, particularly in Malaysia is limited. Therefore this study tries to fill the gap and enrich the data on the understanding of corporate identity elements in Malaysia. We choose to study government link in Malaysia because government linked company play an important role in economic development, and providing job opportunities. especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic performance. 2016-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/31946/1/ROSMIZA_BINTI_BIDIN_24%28NN%29.pdf Bidin, Rosmiza (2016) Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | P87-96 Communication. Mass media Bidin, Rosmiza Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity |
| title | Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity |
| title_full | Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity |
| title_fullStr | Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity |
| title_full_unstemmed | Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity |
| title_short | Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity |
| title_sort | perspectives of cimb and tnb in developing and managing of corporate identity |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/31946/1/ROSMIZA_BINTI_BIDIN_24%28NN%29.pdf |
| work_keys_str_mv | AT bidinrosmiza perspectivesofcimbandtnbindevelopingandmanagingofcorporateidentity |