| Sumario: | Nowadays, the competition at business sector in Indonesia has pushed companies more
creative in using the best strategy in running its operation. There are numerous ways which can
be run to promote a company. Among that ways, marketing communication mix is one of the
tools used by company to reach its customers.
For long time, many companies had applied marketing communication by considering
any purposes. Previously in general, the objective of marketing communication mix is ultimately
to achieve sales. But nowadays, it can be also agreed that marketing communication mix is to
provide information to deal with the customer’s buying. Or for specific reason, marketing
communication mix is also used for branding activity from the company in which brands and
organizations are presented to their audiences.
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