Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta)
Nowadays, the competition at business sector in Indonesia has pushed companies more creative in using the best strategy in running its operation. There are numerous ways which can be run to promote a company. Among that ways, marketing communication mix is one of the tools used by company to reac...
| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32021/1/Lasmery_RM_Girsang.pdf |
| _version_ | 1797008747776704512 |
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| author | RM Girsang, Lasmery |
| author_facet | RM Girsang, Lasmery |
| author_sort | RM Girsang, Lasmery |
| collection | USM |
| description | Nowadays, the competition at business sector in Indonesia has pushed companies more
creative in using the best strategy in running its operation. There are numerous ways which can
be run to promote a company. Among that ways, marketing communication mix is one of the
tools used by company to reach its customers.
For long time, many companies had applied marketing communication by considering
any purposes. Previously in general, the objective of marketing communication mix is ultimately
to achieve sales. But nowadays, it can be also agreed that marketing communication mix is to
provide information to deal with the customer’s buying. Or for specific reason, marketing
communication mix is also used for branding activity from the company in which brands and
organizations are presented to their audiences. |
| first_indexed | 2024-03-06T14:55:49Z |
| format | Conference or Workshop Item |
| id | usm.eprints-32021 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:55:49Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | usm.eprints-320212017-02-10T08:54:04Z http://eprints.usm.my/32021/ Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta) RM Girsang, Lasmery P87-96 Communication. Mass media Nowadays, the competition at business sector in Indonesia has pushed companies more creative in using the best strategy in running its operation. There are numerous ways which can be run to promote a company. Among that ways, marketing communication mix is one of the tools used by company to reach its customers. For long time, many companies had applied marketing communication by considering any purposes. Previously in general, the objective of marketing communication mix is ultimately to achieve sales. But nowadays, it can be also agreed that marketing communication mix is to provide information to deal with the customer’s buying. Or for specific reason, marketing communication mix is also used for branding activity from the company in which brands and organizations are presented to their audiences. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/32021/1/Lasmery_RM_Girsang.pdf RM Girsang, Lasmery (2015) Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta). In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/ |
| spellingShingle | P87-96 Communication. Mass media RM Girsang, Lasmery Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta) |
| title | Implementation Of Marketing Communication Mix
For Brand Building
(A Descriptive Study At All Sedayu Hotel Gading,
Jakarta) |
| title_full | Implementation Of Marketing Communication Mix
For Brand Building
(A Descriptive Study At All Sedayu Hotel Gading,
Jakarta) |
| title_fullStr | Implementation Of Marketing Communication Mix
For Brand Building
(A Descriptive Study At All Sedayu Hotel Gading,
Jakarta) |
| title_full_unstemmed | Implementation Of Marketing Communication Mix
For Brand Building
(A Descriptive Study At All Sedayu Hotel Gading,
Jakarta) |
| title_short | Implementation Of Marketing Communication Mix
For Brand Building
(A Descriptive Study At All Sedayu Hotel Gading,
Jakarta) |
| title_sort | implementation of marketing communication mix for brand building a descriptive study at all sedayu hotel gading jakarta |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/32021/1/Lasmery_RM_Girsang.pdf |
| work_keys_str_mv | AT rmgirsanglasmery implementationofmarketingcommunicationmixforbrandbuildingadescriptivestudyatallsedayuhotelgadingjakarta |