The Portrayal Of Masculinity/ Feminity Between Malaysian And Australian University Websites
This paper analyzed web features which were applicable to a cultural dimension namely masculinity/feminity which contributed to cultural understanding and assisted web designers in customizing the websites to a specific culture. Quantitative content analysis was utilized through a t-test and disc...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32124/1/Zanariah_Jano%2C_Shuhaida.pdf |
| _version_ | 1825832657076879360 |
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| author | Jano, Zanariah Md Noor, Shuhaida |
| author_facet | Jano, Zanariah Md Noor, Shuhaida |
| author_sort | Jano, Zanariah |
| collection | USM |
| description | This paper analyzed web features which were applicable to a cultural dimension namely
masculinity/feminity which contributed to cultural understanding and assisted web
designers in customizing the websites to a specific culture. Quantitative content analysis
was utilized through a t-test and discriminant analysis. 60 samples of websites were
selected from Malaysian and Australian universities. Predictor variables were “Use a
fluid layout”, “Pop-ups”, “Homepage length”, “Use site map”, “Use simple background
image”, “Use of flash” and “Highlight critical data”.The findings yielded that there was
a relationship between the masculinity/feminity cultural dimension and features of
website usability of different countries. Malaysian university websites tend to have
lower masculinity index. The results of Discriminant analysis also confirmed that
Malaysian university websites and Australian university websites differed significantly
on a linear combination of seven variables of masculinity/feminity. Hence, the
masculinity/feminity dimension is a factor to consider in ensuring the usability of
websites of different countries. This research also suggests that localisation is still
important in terms of university web marketing. Hence, the web is not a culturally
neutral medium, but they reflect the cultural environment that surrounds the developers.
This study is beneficial for web policy makers and web designers of universities in
providing a guide in terms of integrating cultural values for specific cultures. Future
research should examine other cultural dimension in universities of other countries to
gain more insights into the relationship of culture and university web usability |
| first_indexed | 2024-03-06T14:56:07Z |
| format | Conference or Workshop Item |
| id | usm.eprints-32124 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T14:56:07Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | usm.eprints-321242017-02-16T09:21:03Z http://eprints.usm.my/32124/ The Portrayal Of Masculinity/ Feminity Between Malaysian And Australian University Websites Jano, Zanariah Md Noor, Shuhaida P87-96 Communication. Mass media This paper analyzed web features which were applicable to a cultural dimension namely masculinity/feminity which contributed to cultural understanding and assisted web designers in customizing the websites to a specific culture. Quantitative content analysis was utilized through a t-test and discriminant analysis. 60 samples of websites were selected from Malaysian and Australian universities. Predictor variables were “Use a fluid layout”, “Pop-ups”, “Homepage length”, “Use site map”, “Use simple background image”, “Use of flash” and “Highlight critical data”.The findings yielded that there was a relationship between the masculinity/feminity cultural dimension and features of website usability of different countries. Malaysian university websites tend to have lower masculinity index. The results of Discriminant analysis also confirmed that Malaysian university websites and Australian university websites differed significantly on a linear combination of seven variables of masculinity/feminity. Hence, the masculinity/feminity dimension is a factor to consider in ensuring the usability of websites of different countries. This research also suggests that localisation is still important in terms of university web marketing. Hence, the web is not a culturally neutral medium, but they reflect the cultural environment that surrounds the developers. This study is beneficial for web policy makers and web designers of universities in providing a guide in terms of integrating cultural values for specific cultures. Future research should examine other cultural dimension in universities of other countries to gain more insights into the relationship of culture and university web usability 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/32124/1/Zanariah_Jano%2C_Shuhaida.pdf Jano, Zanariah and Md Noor, Shuhaida (2015) The Portrayal Of Masculinity/ Feminity Between Malaysian And Australian University Websites. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/ |
| spellingShingle | P87-96 Communication. Mass media Jano, Zanariah Md Noor, Shuhaida The Portrayal Of Masculinity/ Feminity Between Malaysian And Australian University Websites |
| title | The Portrayal Of Masculinity/ Feminity Between
Malaysian And Australian University Websites |
| title_full | The Portrayal Of Masculinity/ Feminity Between
Malaysian And Australian University Websites |
| title_fullStr | The Portrayal Of Masculinity/ Feminity Between
Malaysian And Australian University Websites |
| title_full_unstemmed | The Portrayal Of Masculinity/ Feminity Between
Malaysian And Australian University Websites |
| title_short | The Portrayal Of Masculinity/ Feminity Between
Malaysian And Australian University Websites |
| title_sort | portrayal of masculinity feminity between malaysian and australian university websites |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/32124/1/Zanariah_Jano%2C_Shuhaida.pdf |
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