Blue ocean strategy: Application in Universiti Sains Malaysia library
The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries shoul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Persatuan Pustakawan Malaysia
2011
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34017/1/9_Jamilah_OK.pdf |