Critical analysis on destination image literature: roles and purposes
A tourism destination is reviewed as an amalgamation of places that generating not just experiences, but provide a memorable destination experience to the tourists. The challenge for today’s tourism marketers is that tourists have to be enticed since the tourism destination is an intensely compet...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34921/1/HBP35.pdf |
| _version_ | 1825833180156919808 |
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| author | Abdul Rashid, Rosmalina Ismail, Hairul Nizam |
| author_facet | Abdul Rashid, Rosmalina Ismail, Hairul Nizam |
| author_sort | Abdul Rashid, Rosmalina |
| collection | USM |
| description | A tourism destination is reviewed as an amalgamation of places that
generating not just experiences, but provide a memorable destination experience to the
tourists. The challenge for today’s tourism marketers is that tourists have to be enticed since
the tourism destination is an intensely competitive and many destination competing with
one and another to attract the similar segment of potential tourists, or repeated visitor. Thus,
image of the destination is vital to develop appropriate marketing strategy and being used
as promotional tools, not only to the operator of the business but also to those responsible in
tourism development. In this case, the role of image has been shown to be an important
factor in influencing tourists’ preferences and selection of vacation destinations. Therefore,
this paper attempt to review the pertinent of previous literatures on destination image and
the specific variables that has been examined in those literatures. Fundamentally, the paper
will focusing the process involve before visitor making a visit, during and after the
visitation, as well as the next process in making the second visit to the similar destination.
The dominant subject that emerged from the research articles are critically analyzed the
implications for destination image management and research. |
| first_indexed | 2024-03-06T15:03:57Z |
| format | Conference or Workshop Item |
| id | usm.eprints-34921 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:03:57Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | usm.eprints-349212017-06-06T04:50:31Z http://eprints.usm.my/34921/ Critical analysis on destination image literature: roles and purposes Abdul Rashid, Rosmalina Ismail, Hairul Nizam TH1-9745 Building construction A tourism destination is reviewed as an amalgamation of places that generating not just experiences, but provide a memorable destination experience to the tourists. The challenge for today’s tourism marketers is that tourists have to be enticed since the tourism destination is an intensely competitive and many destination competing with one and another to attract the similar segment of potential tourists, or repeated visitor. Thus, image of the destination is vital to develop appropriate marketing strategy and being used as promotional tools, not only to the operator of the business but also to those responsible in tourism development. In this case, the role of image has been shown to be an important factor in influencing tourists’ preferences and selection of vacation destinations. Therefore, this paper attempt to review the pertinent of previous literatures on destination image and the specific variables that has been examined in those literatures. Fundamentally, the paper will focusing the process involve before visitor making a visit, during and after the visitation, as well as the next process in making the second visit to the similar destination. The dominant subject that emerged from the research articles are critically analyzed the implications for destination image management and research. 2008-12 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34921/1/HBP35.pdf Abdul Rashid, Rosmalina and Ismail, Hairul Nizam (2008) Critical analysis on destination image literature: roles and purposes. In: 2nd International Conference on Built Environment in Developing Countries., 3rd- 4th December 2008, Universiti Sains Malaysia, Pulau Pinang. |
| spellingShingle | TH1-9745 Building construction Abdul Rashid, Rosmalina Ismail, Hairul Nizam Critical analysis on destination image literature: roles and purposes |
| title | Critical analysis on destination image literature: roles and purposes
|
| title_full | Critical analysis on destination image literature: roles and purposes
|
| title_fullStr | Critical analysis on destination image literature: roles and purposes
|
| title_full_unstemmed | Critical analysis on destination image literature: roles and purposes
|
| title_short | Critical analysis on destination image literature: roles and purposes
|
| title_sort | critical analysis on destination image literature roles and purposes |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/34921/1/HBP35.pdf |
| work_keys_str_mv | AT abdulrashidrosmalina criticalanalysisondestinationimageliteraturerolesandpurposes AT ismailhairulnizam criticalanalysisondestinationimageliteraturerolesandpurposes |