| Summary: | Tourism and Small and Medium Enterprises (SMEs) have been proven to
have impact on economic country development. In order for tourism to be
advantageous in terms of economic development, income earning, poverty
diminution, and improving rural livelihoods, it should be associated with the
local economic activities. Business activities in tourism or tourism SMEs are
typically involved with activities providing demands and needs of tourists
such as food, accommodation, transportation and other necessities.The
objective of this study is to understand the potential of tourism activities and
SMEs businesses opportunity in Lenggong Valley, Perak. The declaration as
World Archaeological Heritage Site by United Nations Educational,
Scientific, and Cultural Organization (UNESCO) has opened a huge
opportunity for Lenggong Valley to be a world attractive tourism site for its
historical value and natural resources. With high level of local community
readiness, tourism and SMEs in Lenggong Valley has the potential to be
developed. Nonetheless, all the stakeholders must be able to apply
appropriate strategy and tactics in order to make Lenggong Valley become a
marketable and attractive place for both local and international tourists.
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