Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site Malaysia
Tourism and Small and Medium Enterprises (SMEs) have been proven to have impact on economic country development. In order for tourism to be advantageous in terms of economic development, income earning, poverty diminution, and improving rural livelihoods, it should be associated with the local e...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34983/1/HBP17.pdf |
| _version_ | 1825833192089714688 |
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| author | Mhd Rashid, Munira Jaafar, Mastura Dahalan , Norziani |
| author_facet | Mhd Rashid, Munira Jaafar, Mastura Dahalan , Norziani |
| author_sort | Mhd Rashid, Munira |
| collection | USM |
| description | Tourism and Small and Medium Enterprises (SMEs) have been proven to
have impact on economic country development. In order for tourism to be
advantageous in terms of economic development, income earning, poverty
diminution, and improving rural livelihoods, it should be associated with the
local economic activities. Business activities in tourism or tourism SMEs are
typically involved with activities providing demands and needs of tourists
such as food, accommodation, transportation and other necessities.The
objective of this study is to understand the potential of tourism activities and
SMEs businesses opportunity in Lenggong Valley, Perak. The declaration as
World Archaeological Heritage Site by United Nations Educational,
Scientific, and Cultural Organization (UNESCO) has opened a huge
opportunity for Lenggong Valley to be a world attractive tourism site for its
historical value and natural resources. With high level of local community
readiness, tourism and SMEs in Lenggong Valley has the potential to be
developed. Nonetheless, all the stakeholders must be able to apply
appropriate strategy and tactics in order to make Lenggong Valley become a
marketable and attractive place for both local and international tourists. |
| first_indexed | 2024-03-06T15:04:08Z |
| format | Conference or Workshop Item |
| id | usm.eprints-34983 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:04:08Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | usm.eprints-349832018-01-03T11:11:46Z http://eprints.usm.my/34983/ Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site Malaysia Mhd Rashid, Munira Jaafar, Mastura Dahalan , Norziani TH1-9745 Building construction Tourism and Small and Medium Enterprises (SMEs) have been proven to have impact on economic country development. In order for tourism to be advantageous in terms of economic development, income earning, poverty diminution, and improving rural livelihoods, it should be associated with the local economic activities. Business activities in tourism or tourism SMEs are typically involved with activities providing demands and needs of tourists such as food, accommodation, transportation and other necessities.The objective of this study is to understand the potential of tourism activities and SMEs businesses opportunity in Lenggong Valley, Perak. The declaration as World Archaeological Heritage Site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) has opened a huge opportunity for Lenggong Valley to be a world attractive tourism site for its historical value and natural resources. With high level of local community readiness, tourism and SMEs in Lenggong Valley has the potential to be developed. Nonetheless, all the stakeholders must be able to apply appropriate strategy and tactics in order to make Lenggong Valley become a marketable and attractive place for both local and international tourists. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34983/1/HBP17.pdf Mhd Rashid, Munira and Jaafar, Mastura and Dahalan , Norziani (2013) Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site Malaysia. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia. |
| spellingShingle | TH1-9745 Building construction Mhd Rashid, Munira Jaafar, Mastura Dahalan , Norziani Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site Malaysia |
| title | Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site
Malaysia |
| title_full | Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site
Malaysia |
| title_fullStr | Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site
Malaysia |
| title_full_unstemmed | Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site
Malaysia |
| title_short | Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site
Malaysia |
| title_sort | tourism and sme businesses opportunity in lenggong valley world archaeological heritage site malaysia |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/34983/1/HBP17.pdf |
| work_keys_str_mv | AT mhdrashidmunira tourismandsmebusinessesopportunityinlenggongvalleyworldarchaeologicalheritagesitemalaysia AT jaafarmastura tourismandsmebusinessesopportunityinlenggongvalleyworldarchaeologicalheritagesitemalaysia AT dahalannorziani tourismandsmebusinessesopportunityinlenggongvalleyworldarchaeologicalheritagesitemalaysia |