Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
Langkawi is currently re-developing its brand as an international geopark tourism spot. Popular for its boating activities, KilimGeopark features its natural as attractions as its main products. With assistance from the government, tourism development helps spur the growth of local businesses. S...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35015/1/HBP36.pdf |
| _version_ | 1825833198131609600 |
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| author | Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan |
| author_facet | Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan |
| author_sort | Yacob, Mohd Firdous |
| collection | USM |
| description | Langkawi is currently re-developing its brand as an international geopark
tourism spot. Popular for its boating activities, KilimGeopark features its
natural as attractions as its main products. With assistance from the
government, tourism development helps spur the growth of local businesses.
Successful community cooperation in offering services to the visitors is
significant in sustaining such development. However, having an annually
increasing number of tourists visiting the area has resulted in a dilemma
between maintaining the environment’s sustainability and the local
community’s economic gains. Given that high economic returns are based on
tourist satisfaction, this study explores the levels of clients’ satisfaction with
the tourism products and services offered in Kilim. The results indicate that
tourists prefer exploring the new ecotourism products being offered.
However, as a newly emerging tourism spot, there are many steps that must
be undertaken to improve the services. With limitations in the product
offered, this study’s results can provide insights to the main stakeholders. |
| first_indexed | 2024-03-06T15:04:13Z |
| format | Conference or Workshop Item |
| id | usm.eprints-35015 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:04:13Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | usm.eprints-350152018-01-03T11:11:46Z http://eprints.usm.my/35015/ Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan TH1-9745 Building construction Langkawi is currently re-developing its brand as an international geopark tourism spot. Popular for its boating activities, KilimGeopark features its natural as attractions as its main products. With assistance from the government, tourism development helps spur the growth of local businesses. Successful community cooperation in offering services to the visitors is significant in sustaining such development. However, having an annually increasing number of tourists visiting the area has resulted in a dilemma between maintaining the environment’s sustainability and the local community’s economic gains. Given that high economic returns are based on tourist satisfaction, this study explores the levels of clients’ satisfaction with the tourism products and services offered in Kilim. The results indicate that tourists prefer exploring the new ecotourism products being offered. However, as a newly emerging tourism spot, there are many steps that must be undertaken to improve the services. With limitations in the product offered, this study’s results can provide insights to the main stakeholders. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/35015/1/HBP36.pdf Yacob, Mohd Firdous and Jaafar, Mastura and Marzuki, Azizan (2013) Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia. |
| spellingShingle | TH1-9745 Building construction Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions |
| title | Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions |
| title_full | Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions |
| title_fullStr | Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions |
| title_full_unstemmed | Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions |
| title_short | Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions |
| title_sort | promoting ecotourism product development in kilim geopark based on tourists perceptions |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/35015/1/HBP36.pdf |
| work_keys_str_mv | AT yacobmohdfirdous promotingecotourismproductdevelopmentinkilimgeoparkbasedontouristsperceptions AT jaafarmastura promotingecotourismproductdevelopmentinkilimgeoparkbasedontouristsperceptions AT marzukiazizan promotingecotourismproductdevelopmentinkilimgeoparkbasedontouristsperceptions |